UX Bootcamp General Assembly London

I just came back from a 2 day UX Bootcamp at General Assembly London. I’ve been meaning to attend a workshop on UX. After working with designers and strategists from Fuseproject and IDEO in my last role, I got curious what UX and ‘Design Thinking’ is all about. There’s also something about ‘Customer Journeys’ and ‘User Personas’ that evoke film school and brings out the storyteller in me.

I first came across GA when looking for a Digital Marketing Course online a few months back. When I booked the UX Bootcamp, my intent was to get a high-level knowledge of UX and the workshop gave me exactly that – a map I can use to learn and test further.

We also made a prototype of an alarm clock app and working in a group and actually going through the UX Design process was a great (and fun) way to learn it. I realised how fun it is to be in a classroom setting again and collaborating with a team in real life – I’ve been working online too long!

Here are my key takeaways from General Assembly’s UX Bootcamp:

1. Have a map of the UX process which for me looks like this.


2. Learning the different UX tools and how to apply them

User Persona, Competitive Landscape, User Interviews, Customer Journey, User Flows, Wireframe, Prototype, User Testing, Analytics, A/B Testing, etc

3. Seeing the design process at work by building an actual app prototype. Our team came up with an alarm clock for commuters app.

4. I learned about T-shaped designers and I think my vertical skill is definitely research and storytelling.


All in all, I think the 2-day Bootcamp was a good investment and will definitely be valuable in my marketing role. My mind is already racing on how I can apply the UX process in our current campaigns and daily activities.

If you’re a business owner, marketer, product or project manager who want to have a high-level knowledge of UX, this course is highly recommended! But if you’re considering a career as a UX Designer, their full time or part-time course is probably more suitable.