Customer Onboarding

Customer onboarding is the process of guiding new customers get set up and running to help them achieve results and see the value of your service as soon as possible.  A lot of businesses put so much focus on acquiring new customers but fall short on delivering a great onboarding experience after purchase. In this blog post, we provide you...

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Content is King, Data is Queen

Why should you be looking at data when planning your content strategy? We all know that content is king. But to create contents that bring real value to your audience, you need to know what’s important to them and the problems they are solving. By analysing available data, you can gain more insights about your audience to help with your...

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Social Media Marketing Trends for 2019

The social media landscape is continuously evolving and for a lot of digital marketers, social media is still the best channel to engage with customers organically and in real time. Below are 5 Social Media Marketing practice for 2019. These are based on personal observations while curating digital contents for a SaaS brand, and insights from the recent Social Media...

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The Power of Brand Statements

When Bill Gates just founded Microsoft around 1980, he gave his startup a clear mission: A computer on every desk and in every home. This mission statement propelled Microsoft from a 30 person team in Albuquerque to the multi-billion dollar company that it is today. This is the power of brand statements. What are Brand Statements and why is it important?...

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Fail Early to Succeed Sooner

”Fail early to succeed sooner” –  Tim Brown, Founder, IDEO I first came across the concept of MVP when reading the book ‘The Lean Startup’ by Eric Ries. MVP or Minimum Viable Product is the most basic product you can release to the market for the purpose of testing and feedback for future product development. For startups and new businesses...

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UX Bootcamp General Assembly London

I just came back from a 2 day UX Bootcamp at General Assembly London. I’ve been meaning to attend a workshop on UX. After working with designers and strategists from Fuseproject and IDEO in my last role, I got curious what UX and ‘Design Thinking’ is all about. There’s also something about ‘Customer Journeys’ and ‘User Personas’ that evoke film school...

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5 Work Habits for Digital Freelancers

This year 2018 marks my 9th year working online. I’m so amazed at how the digital landscape has changed in under a decade. When I was starting out, market leader apps like Zendesk and Xero were just startups. There were only a handful of digital freelancers and the concept of completely running businesses virtually was still new. I ended up...

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